Metro Cash & Carry promotes Vietnam goods in Germany
By Quoc Hung – The Saigon Times Daily
Local officials from Vietnam’s Ministry of Industry and Trade, the governments of HCMC and An Giang Province, the Vietnamese Embassy in Germany, and German officials participated in the opening ceremony of the program, according to a statement of the company.
“The Vietnamese products week in Metro Cash & Carry Germany” is to further introduce Vietnamese products to Metro’s customers in Germany to foster Vietnam’s export to Germany and Europe, Metro Cash & Carry Vietnam said.
According to the statement, there are 117 Metro Cash & Carry wholesale centers across Germany joining the promotion program, which is known to 1.4 million business customers in Germany.
According to the company, there is currently a sizable amount of Vietnamese products available at Metro Germany. Fresh and frozen Pangagius fish, tiger prawn, chili sauce, dry foods, outdoor and indoor furniture, household, ceramic, textile are some of the strong Vietnamese products on the shelves.
Metro opened its first self-service wholesale centers in HCMC in 2002. Currently, the company operates 17 wholesale centers in Vietnam.
Since 2002, through the development support projects with DEG, GTZ, Metro Cash & Carry has trained more than 20,000 Vietnamese farmers and fishermen in safe production to increase their yield and their product quality, enabling the local producers to integrate into the modern trade and to grow their business in sustainable manners.
Metro’s direct sourcing concept via the fruit and vegetable platform in Lam Dong province, and the fish platform in Can Tho in the Mekong Delta enables local farmers to boost their sales while ensuring the Metro’s “from farm to fork” quality control system.
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